After one of our most popular blog posts ever back in June when we discussed the success of the Yeo Valley adverts, we're yet again loving the latest edition in the story of the Yeo Valley farmers. Airing during the X-Factor live finals first week they've got the balance perfectly right and are linking all activity socially now which is a step on from last year. httpv://www.youtube.com/watch?v=oTrG7mpb61U We're thinking that the Brand Managers or marketing team must have a ball working at Yeo Valley - we just hope that the campaigns produce results. Certainly it's built up brand awareness within Network marketing Towers but have any of us actually been out and bought Yeo Valley products? I feel an online poll coming on. Leave your comments below on the influence the adverts have had on your weekly shop. Jonathan Hirst