Emma spotted this TV advert by Wieden Kennedy for Lurpak Lightest called Be Wonderful and Wise. http://youtu.be/MspN-CBOTaw The Creative Director has done a great job and whoeverhas the job of Marketing Manager at Arla on Lurpak these days must be really proud.  However (you knew there was one coming didn't you...) I did some research... Do adults still think vegetables are humdrum?  Certainly in our household we're generally very enthusiastic about them.  Well, nearly all of us.  My 10 year old really isn't that keen at all.  He will try them and, if forced, will eat them.  So, could this advert change his mind? We watched it together and I asked him at the end which of the vegetables he would now like to eat.  His thoughts hadn't changed.  If he had a choice, there'd be no vegetables on his plate - with or without Lurpak... So - are vegetables just one of those things that you grow to love as you get older or has the power of advertising got the ability to change a young person's mind? Discuss....