Amazon Go has created an entirely new food shopping experience, allowing you to walk in, hit the app on your phone, pop the food you want in your basket (physically, not in the manner you have come to expect from Amazon online) and off you go, with no additional actions or checkout required.

Sensors on the shelves and throughout the store recognise when shoppers have pulled the products off the shelves and automatically add the goods to your online account – it will also track when products are put back, so that you’re not charged for products you haven’t actually purchased. Amazon have called this technology ‘just walk out’.

https://www.youtube.com/watch?v=NrmMk1Myrxc

Already open to Amazon’s employees in Seattle, the first Amazon Go open to the public is due to open early next year – exciting!