You’ve decided, or been advised, that your organisation needs to work with a PR agency, but why? What can they add to the mix? What value will they add?

When used correctly they can transform your brand or business. From brand awareness and media engagement, to increased sales and social strategy, below are some of the top reasons for working with a PR agency:

• Providing expert strategic and tactical PR and communications advice and guidance

• Increasing your company (and personal) brand awareness and interest

• Generating media interest and coverage, getting you known to the media

• Launching a new product / offering / re-brand etc to the public with the maximum of impact

  • Crisis and reputation management – having a clear plan in place in order to deal with any and every eventuality

  • On call to offer assistance in and outside of standard business hours – on demand consultancy

• Outside perspective offered on company activity – an entirely different view

• Awards entries and event management

• Invaluable connections and introductions to influencers and potential strategic allies and sponsorship partners

• All in all - increased sales, awareness, customers, clients, engagement (delete as necessary)

What else do you do that we have left off the list that should appear? Get in touch; we’d love to hear from you.